Galaxy project
At-A-Glance
I was the UX/UI designer working on the Galaxy project in a design team of Parques Reunidos company, one of the three truly global leisure park operators. During my time on the project, I was assigned to create wireframes, prototypes and mockups, write the product documentation, design pages in Adobe Experience Manager and present them to the clients, test the newly developed or modified website components and manage the dependencies on Jira and Trello. I was also in charge of planning, reviewing, creating, coordinating and launching 2nd and 3rd language websites of 10 European theme and amusement parks.
Timeline
May 2021 - April 2022
Platform
Adobe Experience Manager
Sketch
Figma
Jira & Trello
My role
UX/UI Designer
Translations coordinator
Collaboration
Design team
Development team
Management team
Content team
E-commerce team
Problem
The goal of Parques Reunidos’ Galaxy project was to create new responsive websites for 60 theme and amusement parks within the web migration deadlines in order to increase online sales. They wanted to implement a single design system with an optimised web architecture across all Parques Reunidos websites. The biggest challenge the company faced was how to make a scalable strategy that provides each team the intelligence they need, that both satisfies amusement parks’ needs by focusing on user experience and accomplishes disclosed business goals on time.
Solution
The solution lied in applying Agile methodology principles by breaking the project down into sprints, carefully organising product deliverables, assigning each team specific tasks and tracking their progress through Jira and Trello platforms. A single design system with basic features, a simple sales funnel and a focus on user experience was created first, then presented to the parks’ management teams for approval, and finally developed in AEM and implemented across theme and amusement parks’s websites. Short deadlines required us to multitask, so we needed to, while launching websites of some theme and amusement parks with undemanding web architecture and features, simultaneously prepare content, multimedia, colour library and design complex features for zoos, water parks and amusement parks with hotels.
Overview
UX/UI design
Competitor analysis, customer analysis and user research
Analysing, creating and adjusting the web architecture
Creating, presenting and adapting wireframes with a UX team (for example, Private Area and Multipack Funnel)
Creating UI designs in Figma and Sketch, presenting and adapting them (for example, B2C designs and Timeslot Funnels); once approved, uploading them to InVision and Abstract
Coordination with the web development team
User acceptance testing (UAT)
Revision of the UX/UI designs with design and web development teams
Creation of the UX/UI documentation for the new developments and change requests
User Acceptance Testing of the newly developed or modified components for the websites
Using Trello and Jira work management tools to organise the dependencies, control the status of the components and websites, and report any mistake
Change request - Tabs usability improvements: documentation
Change request - Tabs usability improvements: Trello maintenance
Change request - Press room components improvements: design
Change request - Press room components improvements: Jira maintenance
Web design (AEM)
Designing and presenting the webpages to a committee (for example, designing the Halloween landing page and presenting it to the Kennywood park's committee)
Blog and Press Room management - organization, SEO, creation, migration, maintenance and refinement
Briefing teams on the newly developed Adobe Experience Manager ́s components
Contributing images, videos, texts, tags, widgets, content y experience fragments inside the Adobe Experience Manager's components
Kennywood park: Halloween landing page design
Movie Park: Blog articles design
Translations management
Plan, review, contribute, coordinate and launch 2nd and 3rd language websites of 10 European theme and amusement parks with a team: Parque Warner (EN), Parque Warner Beach (EN), Parque de Atracciones (EN), Bobbejaanland (FR), Bobbejaanland (DE), Movie Park (EN), Movie Park (NL), Mirabilandia (EN), Mirabeach (EN), Tusenfryd (EN), Belantis (EN), Bonbonland (EN)
Organise content and development teams in order to meet the deadlines and respect the website launching plan
Review the website after the translation has been delivered by the content team and uploaded to Adobe Experience Manager by the development team
Report the issues on Jira and Trello platforms categorising them by their urgency, type and difficulty, and assign them to team members responsible to solve them
Correct contribution issues (wrong redirects, missing links, broken images and videos, poorly translated texts, failing components, widgets, banners and funnels, missing content and translations) in Adobe Experience Manager in order to speed up the work
Seek a green light from the e-commerce team and the legal department in order to launch the website
Supervise IT team’s website launch
Product successes
Parques Reunidos has received the Global Illuminator Company award for their Galaxy project at the 2023 Adobe Experience Maker gala ceremony held in New York. They achieved to implement a single design system across all Parques Reunidos websites, with Adobe technology and a focus on user experience, achieving results that exceeded expectations: over 50% revenue post project, more than 60% conversion rate, and over 15% growth in organic traffic.
What I learned
In a matter of a few months working on Galaxy project in Parques Reunidos company, I mastered the use of Adobe Experience Manager, which, alongside my fluency in several languages, provided me with the opportunity to not only work as a UX/UI Designer, but a Translations manager, organising a timely delivery of websites in foreign languages. On the other hand, I learned from my design team: how to design high-quality prototypes in Sketch while respecting the pre-established design system rules; how to create the UX/UI documentation for the new developments and change requests; how to use InVision and Abstract to storage design files; how to manually test the design of newly developed or modified components; how to report design issues on Jira and Trello platforms categorising them by their urgency, type and difficulty; and how to present my work in front of a committee.